Pan Am Revival


The goal of this course is to visually and verbally understand identity and branding as it relates to a variety of businesses and their organizational structures. Students will investigate what defines the personality, identity and substance of these businesses through the creation and execution of brand and identity programs.


The mission of Pan Am is to provide the best travel experience and affordable travel with limitless possibilities. Therefore, my design tends to reflect cultural exchange, cultural inclusiveness and cultural diversity. My final solution used symbolic geometric figures to represent cultural exchange. The choice I made successfully demonstrated the mission of Pan Am.