Peach Blossom Cups

Objective

The purpose of this project is to enhance the impact of Starbucks in the Chinese market, hoping to define the dominant position of Starbucks in the Chinese market through an artistic touch, and also by expressing the romantic feeling of the Chinese New Year holiday. 

 

Concept

I directed a watercolor artist to create a group of peaches based on my guidelines. I chose warm colors to express the romantic feeling of the holiday.